KEEP ON MOVING

Integrated Campaign

Client: TomTom Global
Role: Creative Director 

TomTom — the global leader in traffic data solutions — asked us to show how their traffic insights and tools can play a major role in shaping smarter cities, optimizing business operations, and improving people’s quality of life.

Since nobody likes traffic, we created a campaign to shift people's perception of it, by portraying a dystopian world where we highlight how the absence of traffic can impact our daily lives.

Executive Creative Director: Richard Letterman

Creative Director Team: Julio Álvarez & Valentino Marazziti
Marketing Operations Director: Hanneke Metselaar 
Marketing Project Manager: Linda Teeling

Production Company: Eyeforce
Director: Ross Hillier


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