Integrated Campaign
Client: TomTom Global
Role: Creative Director
TomTom — the global leader in traffic data solutions — asked us to show how their traffic insights and tools can play a major role in shaping smarter cities, optimizing business operations, and improving people’s quality of life.
Since nobody likes traffic, we created a campaign to shift people's perception of it, by portraying a dystopian world where we highlight how the absence of traffic can impact our daily lives.
Executive Creative Director: Richard Letterman
Creative Director Team: Julio Álvarez & Valentino Marazziti
Marketing Operations Director: Hanneke Metselaar
Marketing Project Manager: Linda Teeling
Production Company: Eyeforce
Director: Ross Hillier
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OOH & Print