YOU MATTER

INTEGRATED CAMPAIGN

Client: NN Group Global
Agency: KRFL (Formely Khanna\Reidinga) 
Role: Creative

After challenging Ewan McGregor to change his name for the first part of the ING Insurance to NN rebranding project, we challenged people to reassess what truly matters in their lives and showed how this can change over the course of a lifetime.

We launched a new global creative platform: 'You Matter.' Introduced by a brand anthem, accompanied by both digital and print assets across all markets. The campaign features real people who were chosen for the relevance of their own stories. Each character gets to tell their full story as each scene expands into individual product campaigns.