A HORROR
STORY BY JBL

Social Media Activation

Client: JBL DE
Agency: HEY HONEY
Role: Creative Direction

Halloween is growing popularity in Germany. A great cultural moment for JBL to engage with its German audience by creating a mini campaign to promote its TWS EarPods.

We created an illustrated horror tale exclusively for Instagram Stories. By using the platform's features – such as multiple choice questions, sliders etc – we kept the audience engaged and allowed them to influence the storyline. In addition, we asked the audience to look for hidden pumpkins with a JBL logo in the illustrations. By guessing the number of pumpkins at the end of the story, they could win the product. The activation ran for a week with a set of IG stories published daily and resulted in an average ER of 7%. 

Watch full story here