OWNING OUR
MOMENT

Social Media Campaign

Client: Harman Kardon | Wolkswagen
Agency: HEY HONEY 
Role: Creative Direction

Harman Kardon asked us to create awareness for their premium sound system available for the new Volkswagen Multivan T7 – a car for families.

Inspired by how many people are redefining what family means to them today, we didn’t go the traditional route. Instead, we portrayed a ‘framily’ of dancers on a journey around Europe during their first tour. The result is a heartwarming film with those on-the-road moments that stay with us for a lifetime, through the lens of music.