NMD CUBES

Outdoor digital campaign

Client: adidas Original
Agency: Act Normal
Production Company: Your Majesty
Role: Art Direction & MoGraphs Lead

For the international launch of the Adidas NMD shoe we built nine interactive LED cube installations to connect fans across Europe in a spectacular way.

All the cubes were connected and placed on popular streets in London, Berlin, Stockholm, Milan, Barcelona, Hamburg, Rotterdam, Frankfurt and Munich.

By-passers could interact with other cities through a dedicated smartphone app. The cubes also featured content from local influencers, Instagram users who added #NMD to their photos and branded content.