ENTER THE GRID

Brand experience

Client: adidas
Agency: JAMJAM Marketing
Role: Art Direction & MoGraphs Lead

When adidas Originals DEERUPT hits the Foot Locker stores, we teamed up with the brand to bring the experience to life, both on- and offline. The launch kicked off with a 4 day event in Milan, Italy, where influencers and consumers were invited to Enter the Grid.

At the launch, invitees received a coded wristband to unlock a map with a secret location, leading them to a party with local artists. Aside from partying, guests also had a chance to win a pair of trainers and interact with a hologram version of themselves and the product — resulting in lots of organically-created social media content.