To bring Supernova’s key properties to life, the creative team took inspiration from the mandala - a universal expression of balance and energy flow.
To represent the ultimate control of energy and the technological aspects achieved in the new Supernova, we portray the shoe within eye-catching mandala graphics, designed in neon colours to reflect the shoes.
Retail is the number one channel to highlight the Supernova as the go-to shoe for serious runners. This project resulted in interactive windows, modular launch zones and a product movie.
I was in charge of the design for the retail executions and art direction for the product movie.
Client: adidas Running
Production Company: Stomerij